The future need not be so bleak for direct marketing
Tim Hughes' thought-provoking post (below) paints a fairly bleak picture of the future for direct marketing. He may be right, and there...
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Will Ordnance Survey's new mapping drones lead to greater accuracy?
Ordnance Survey plans to use drones, fitted with high resolution cameras, to improve the accuracy of its mapping. Once it has completed...
Job done? It's only just begun!
I was struck by the contrast between the piece below and a stream of recent reports on polls and surveys that seem to show again and...
Safe? Why playing with slang in ads isn't always
The Advertising Standards Authority has ruled against a number of ads for Rizla rolling papers.
One ad featured models dressed in...
With Power Comes Responsibility - Directors, Duties and Liabilities
With the recent collapses of corporates such as Carillion and BHS, the role of directors and governance is once again being put under the...
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