We all want to get the best deal when it comes to booking a hotel or holiday, but the rapid rise of online booking sites - apparently offering great discounts - often leave consumers feeling pressurised into booking rooms for fear of missing out. Frequently sites warn of limited availability, forcing travellers to make a snap decision and leaving them at risk of hidden charges.
The Competition and Markets Authority has confirmed it is taking a hard line, with the threat of Court action against booking site operators if misleading practices continue.
This follows on the heels of consumer watchdog Which? revealing that customers are being hit with unexpected fees after booking holidays and hotels via smaller websites found through Skyscanner.
The CMA, which launched its investigation into online booking sites in October, says it has sent warning letters to "a range of sites", demanding they review their practices to make sure they are fair and comply with consumer protection law.