Given the restrictions on using a similar company name following liquidation (see section 216 of the Insolvency Act 1986), I'm amazed how many times you still see a phoenix situation and former directors promoting or managing a new company with a very similar name - one to keep an eye out for given the consequence of a breach is a fine or imprisonment.
Following the insolvent liquidation of a company, anyone who has acted as director or shadow director in the 12 months prior to the liquidation is forbidden from forming, promoting, or managing a company with the same or a name similar to that of the insolvent company. Once the company has been liquidated, the name becomes ‘prohibited’. A prohibited name includes not only the name of the company at the point of its liquidation, but also any name by which it has been known in the preceding 12 months. It also includes any name which is deemed similar enough to cause confusion or suggest a link to the liquidated company. These rules apply to company directors, owners, or officers of the company, who open a new business, whether or not it is incorporated, for a period of five years following liquidation.