Once again Red Bull has been taken to task by the Advertising Standards Authority following a promotion that appeared to suggest the drink offers health benefits – in particular focus, concentration and energy levels. Any such benefits appearing in promotions must be accompanied by an authorised health claim.

Whilst this was a light hearted ad, suggesting ways of ensuring you could finish work early on a Friday, the ASA ruled that it implied a health benefit so must no longer run in this form.

Food and drinks businesses seem to come up particular scrutiny when it comes to marketing campaigns – some of the hot issues are covered in our article: Hot potatoes: advertising regulation and the food sector