"Influencers are chasing revenues so much that they post 'even if they don't have anything new to create or say'" says Rebecca McGrath, media analyst. 

An interesting read about the pressures of being an influencer on the BBC News website: The pressures - and rewards - of being an influencer - BBC News. More and more brands are choosing to work with influencers, but if influencers are feeling the pressure to post content for the sake of it, this could lead to inauthenticity and a lack of engagement with the brand.  

It stands that influencer marketing is powerful enough to make or break a brand. But with great power comes great responsibility and there is a lot for both brands and influencers to think about before collaborating. Have a look at our article by my colleagues to find out how we might be able to help.